Your figure-it-out partner for high-stakes work moments

You know that moment when the stakes are high and your brain won't stop spinning?

Maybe you just landed that big job and now you're freaking out.

Maybe you're launching something for the first time and have no idea if it's going to work.

Maybe you said yes to leading a project that's bigger than anything you've done before.

Maybe you're finally going after that idea you've been holding onto for years.

These moments are exciting. They're also terrifying. And most people try to figure it out alone.

I'm the person who helps you figure it out. We brainstorm. We pressure-test your ideas. I ask the questions you haven't thought to ask. I share what I learned the hard way. I tell you when you're overthinking it.

Part strategist, part sounding board, part "I've been there and here's what I learned." We work through it together until the swirl becomes a plan that actually feels doable.

I'm an ICF certified coach, and I've spent my career being the "figure it out" person. Employee #1 at two startups. Built customer research functions from scratch. Led peer groups of VC-backed CTOs. Ran a support department. Launched things, failed at things, figured things out anyway.

What you get: a clear path forward, decisions you feel good about, and someone in your corner who's been through it. If you're in one of those moments right now, let's talk.

Let’s talk.

30 minutes to hear what you're working on and see if I can help.

Schedule a call

About me

I’m Lara Frankovitch — a leadership coach, strategist, and your figure-it-out partner for high-stakes work moments.

For over 20 years, I’ve been the go-to person when things got messy, ambiguous, or high-pressure. I’ve built departments from the ground up, stepped into undefined roles, and helped early-stage startups turn chaos into structure. I’ve also coached dozens of leaders through their own big, exciting, terrifying inflection points.

I’ve worked across industries — tech, software, retail, business consulting — and worn a lot of hats:

  • Employee #1 at multiple startups

  • Builder of customer research, support, and operations functions from scratch

  • Department head, cross-functional collaborator, coach, and connector

What I bring to coaching is a mix of experience, strategy, and grounded support. I ask the hard questions, spot patterns, and help clients find clarity in the swirl. I’ve helped new managers find their footing, senior leaders navigate growth, and ambitious professionals make the leap into something bigger.

Credentials:

  • ICF Associate Certified Coach (ACC)

  • Certified DiSC Practitioner

  • Harvard Leadership Development Program

  • Electrical Engineering (Bucknell)

  • PMP (project management professional) certification